Strategy and planning
Purpose, audience, cadence, commercial goal and the journeys that connect each send.
Services / Email marketing
Email marketing Ipswich
Give people a reason to open.
I create email campaigns and automated journeys that look like the brand, sound human and give every click somewhere useful to go.
Plan my email marketing ↗The inbox is not the strategy
Single send or complete programme
Every email needs a job.
I can create one focused campaign, build the automated journeys around your customer lifecycle or manage email activity month after month.
Lists and segmentation
Cleaner data and useful audience groups shaped around behaviour and intent.
Copy and content
Subject lines, body copy and offers written to sound human and prompt action.
Design and HTML
Custom-coded emails or branded block builds designed for clarity across devices.
Flows and automation
Timely emails triggered by customer behaviour rather than a crowded calendar.
Testing and reporting
Useful measurement, controlled testing and improvements based on what people do.
The work I thoroughly enjoy
Automation with a pulse.
Good automation is not sending more emails. It is recognising what somebody needs next and creating a useful response at the right moment.
01Customer browses
02Basket is left
03Message arrives
04Reason to return
05Purchase completed
~40%
Return-to-complete rate from an abandoned-cart automation I helped map and implement.A commercial journey, not an inbox decoration.
Summer sale email campaign£6,500Record sales week
Wooden giftware business
One campaign. Their strongest week.
I created a summer-sale email campaign for a wooden giftware company, bringing the offer, creative and message together around a clear reason to buy.
The campaign supported a record £6,500 sales week for the business. The company remains anonymous, but the lesson is public: a well-timed email to an existing audience can do serious commercial work.
Designed around the brand
Blocks when useful. Code when better.
I am comfortable working inside platform builders, but I also enjoy designing emails in HTML when the brand or layout needs more control.
Platform flexible
The strategy should survive the software.
I have made it my business to understand a wide range of email tools. Mailchimp and Klaviyo are the platforms I have used most extensively, but I can adapt to the system already serving your business.
MailchimpKlaviyoYour platform, understood properly
Straight answers
Email marketing FAQs.
Campaign, automation or ongoing support. The scope starts with the job email needs to do.
Can you build automated email journeys?
Yes. I can map and build welcome, abandoned-basket, post-purchase, re-engagement, lead-nurture, event-reminder and other behaviour-led journeys.
Can you design and code the emails?
Yes. I can create strategy, copy, imagery, branded templates and custom HTML emails. I can also work efficiently within platform blocks while maintaining the brand style.
Do you work with Mailchimp and Klaviyo?
Yes. Mailchimp and Klaviyo are the platforms I have used most, and I am comfortable learning and working within many other email systems.
Can you clean and segment an existing list?
Yes. List hygiene, useful segmentation, consent considerations and deliverability improvements can all form part of the project.
Do you offer ongoing email management?
Yes. I can deliver one-off campaigns, build automated flows or provide ongoing strategy, production, testing and reporting.