Define the action, audience, offer and measures that make the spend meaningful.
Services / Paid advertising
Paid advertising and PPC Ipswich
Attention has a price. Make it pay.
I plan, create and optimise paid campaigns around the audience and outcome, from Meta and Google to the marketplaces where people are already ready to buy.
Make my ad spend work harder ↗Paid media resultNatural medicine
4pCost per click
Enquiries+75%Direct sales+25%
Platform-fluid, audience-led
Advertise where intent lives.
I love Meta advertising, but the right channel is the one that fits the audience, buying journey and commercial goal. Sometimes that is a social feed. Sometimes it is a search result, marketplace or event listing.
Social discoveryMeta
Active searchGoogle
Retail intentAmazon
Marketplace intenteBay
Independent retailEtsy
B2B reachLinkedIn
Event discoveryEventbrite
The ruleRight place. Right person.
Natural medicine paid campaign
Precision beat broad reach.
In a niche market, putting the advert in front of the right people mattered more than chasing a large but vague audience. I built a tightly focused customer group and created a campaign that turned low-cost attention into enquiries and sales.
4pCost per click
75%Surge in enquiries
25%Surge in direct sales
Audit, campaign or ongoing management
Every part of the spend, connected.
I can review what is already running, build a defined campaign or manage paid activity over time. The scope follows the problem and the commercial opportunity.
Targeting shaped around real motivations, intent and useful customer segments.
Advertising designed to earn attention and make the next step clear.
Platforms, placements, budgets and structure configured around the agreed plan.
Conversion measurement and controlled tests to show what deserves more investment.
Active improvements and useful reporting connected to the outcome, not vanity metrics.
Small budget. Clear local audience.
From £100 to sold out.
For a local comedy show, a focused Meta campaign helped turn a £100 advertising budget into a sold-out event. The result came from knowing who was likely to care, where to reach them and what would make the night worth booking.
See the campaign story ↗Honest budget conversations
No invented packages.
Platforms, audiences, competition and goals vary too much for a pretend one-size-fits-all media plan.
Spend matters.
Strong strategy makes a budget work intelligently, but it cannot manufacture unlimited reach or returns from an unrealistic outlay. I scope the work and recommended media spend around the opportunity, then explain what the available budget can reasonably achieve.
Straight answers
Paid advertising FAQs.
Clear expectations before any budget is committed.
Which advertising platforms do you work with?
Meta is my strongest and favourite paid platform. I also have experience across Google, Amazon, eBay, Etsy, LinkedIn, Eventbrite and other platforms. I recommend channels based on the audience, offer and objective rather than forcing every campaign into one platform.
Can you review advertising that is already running?
Yes. I can audit existing activity, identify likely weaknesses in targeting, creative, structure, tracking or landing journeys and recommend the most useful next actions.
Do you create the adverts and landing pages?
Yes. I can handle strategy, audience work, copy, creative, campaign setup and supporting landing-page content as part of a connected project.
Can you manage paid campaigns every month?
Yes. I offer defined campaign delivery, one-off audits and ongoing management. The right model depends on how frequently the business advertises and how much live optimisation the activity needs.
How much advertising budget do I need?
Campaigns are individually scoped. The sensible amount depends on the platform, competition, audience size, duration and commercial goal. Returns depend partly on outlay, so I will be honest if a proposed budget is unlikely to support the expected outcome.